Scytale is a SaaS startup that helps other SaaS companies get compliant and stay compliant with security frameworks like SOC 2, ISO 27001 and HIPAA so they can prove to their prospective customers that it’s safe to work with them
We’re looking for a dynamic and experienced SEO Content Specialist to join our marketing team and play a key role in driving organic growth through strategic content creation and optimization. As an SEO Content Specialist, you will be responsible for developing and executing a comprehensive content strategy to enhance our online visibility, attract target audiences, and drive qualified leads. You will collaborate closely with cross-functional teams to ensure that our content aligns with business goals and supports our overall marketing objectives.
- Produce high-quality, engaging, and SEO-optimized content, including blog posts, website copy, case studies, whitepapers, ebooks and press releases.
- Research industry trends, competitor activities, and customer needs to inform content creation.
- Collaborate with AI content generation tools and platforms to produce high-quality, SEO-optimized content efficiently and effectively.
Keyword Research and Analysis:
- Conduct thorough keyword research to identify opportunities for organic traffic growth.
- Implement on-page SEO best practices to enhance content relevance and visibility.
- Optimize existing content for search engines and user experience.
- Collaborate with the web development team to implement technical SEO enhancements.
- Develop and execute link-building strategies to increase domain authority and improve search rankings.
- Foster relationships with industry influencers and thought leaders for collaboration opportunities.
Performance Monitoring and Reporting:
- Monitor key SEO performance metrics using Google Analytics, SEMrush, and other tools.
- Provide regular reports on content performance, traffic trends, and keyword rankings.
Work closely with the marketing team and other stakeholders to ensure content aligns with brand messaging and business objectives.
- Proven experience as an SEO Content Specialist or similar role in a B2B SaaS environment.
- Strong understanding of SEO best practices, search engine algorithms, and content optimization techniques.
- Excellent writing and editing skills with a keen eye for detail and grammar.
- Familiarity with industry-specific terminology and trends.
- Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc.
- Knowledge of HTML and web development basics for on-page SEO.
- Ability to analyze data, draw insights, and make data-driven decisions.
Education & Experience:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of relevant experience in SEO and content creation, preferably in the B2B SaaS space.