Scytale is looking for a dynamic and experienced SEO Content Specialist to join our marketing team and play a key role in driving organic growth through strategic content creation and optimization. As a Content Specialist, you will be responsible for developing and executing a comprehensive content strategy to enhance our online visibility, attract target audiences, and drive qualified leads. You will collaborate closely with cross-functional teams to ensure that our content aligns with business goals and supports our overall marketing objectives.
Responsibilities – What you’ll be doing
Content Creation:
- Produce high-quality, engaging, and SEO-optimized content, including blog posts, glossary terms, website copy, case studies, whitepapers, ebooks, press releases and more.
- Research industry trends, competitor activities, and customer needs to inform content creation.
- Collaborate with AI content generation tools and platforms to produce high-quality, SEO-optimized content efficiently and effectively.
- Publish content on WordPress.
Keyword Research and Analysis:
- Conduct thorough keyword research to identify opportunities for organic traffic growth.
- Implement on-page SEO best practices to enhance content relevance and visibility.
Content Optimization:
- Optimize existing content for search engines and user experience.
Collaboration:
- Work closely with the marketing team and other stakeholders to ensure content aligns with brand messaging and business objectives.
Basic Requirements – Does this describe you?
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of relevant experience in SEO and content creation, preferably in the B2B SaaS space.
- Proven experience as an Content Specialist or similar role in a B2B SaaS environment.
- Strong understanding of SEO best practices, search engine algorithms, and content optimization techniques.
- Excellent writing and editing skills with a keen eye for detail and grammar.
- Familiarity with industry-specific terminology and trends.
Who we are:
Scytale is a SaaS startup that helps other SaaS companies get compliant and stay compliant with security frameworks like SOC 2, ISO 27001, GDPR and HIPAA so they can prove to their prospective customers that it’s safe to work with them.
Scytale is backed by VAT IT Group, which serves over 15,000 customers worldwide, including numerous Fortune 500 companies for more than 22 years.
