We’re looking for a super creative, tech-savvy, social media manager to join our Marketing team and crank up our online presence. As our Social Media Manager, you will be the driving force behind our social media strategy. You will create and execute viral social media campaigns that engage our target audience and build brand awareness. You live and breathe social media trends and have a knack for creating content that resonates with B2B audiences.
Responsibilities – What you’ll be doing
- Develop and implement a comprehensive social media strategy to enhance brand awareness, engage our target audience, and drive lead generation.
- Create, curate, and manage all published content (images, video, written, and audio) across social media platforms including LinkedIn, Twitter, Facebook, YouTube, Reddit, Quora, Discord, Instagram, and others.
- Monitor social media channels for industry trends, competitive insights, and relevant conversations to proactively engage with our audience.
- Design and execute viral social media campaigns that capture attention and generate buzz within the B2B SaaS community.
- Analyze social media metrics and adjust strategies to optimize performance and achieve key performance indicators (KPIs).
- Foster and grow our online community by actively engaging with followers, responding to comments, and building relationships with influencers and industry leaders.
- Stay up-to-date with the latest social media best practices, tools, and technologies to ensure our social media presence remains cutting-edge.
- Plan, produce, and edit high-quality video content for our website and social media platforms, including interviews, podcast recordings and ads. Manage video production from concept to completion, including scripting, shooting, editing, and post-production.
- Coordinate with external vendors and freelance videographers as needed to ensure high-quality video content.
- Develop and execute community management strategies to increase engagement and build a loyal online community.
- Develop and manage influencer marketing strategies to expand reach and credibility.
- Manage and enhance our public profiles, such as on TrustPilot, Capterra and more.
Basic Requirements – Does this describe you?
- You are a creative, outgoing, risk-taker that lives and breathes social media
- Demonstrable experience in creating engaging and viral social media content as a Social Media Manager (extra points for experience in B2B SaaS)
- Deep understanding of social media platforms, trends, and best practices
- Strong analytical skills with the ability to interpret social media data and make data-driven decision
- Experience with influencer marketing and community building
- Native English proficiency and impeccable communication skills
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Canva is your best friend and you have extensive experience creating banners, infographics and other marketing creatives
- Experience with social media schedulers like Hubspot
- Experience with social listening tools like Brand24, Mention, Hootsuite
- Strong video editing skills and experience with video editing software (e.g., Adobe Premiere Pro, Capcut)
- Familiarity with AI tools like ChatGPT for content creation
- Extra points for podcasting experience, specifically with Riverside.fm
- Ability to meet deadlines, manage projects, and multi-task effectively
- Team player with a can-do attitude who thrives in a fast-paced startup environment
- Self-learner with strong organizational and time management skills
Who we are:
Scytale is a SaaS startup that helps other SaaS companies get compliant and stay compliant with security frameworks like SOC 2, ISO 27001, GDPR and HIPAA so they can prove to their prospective customers that it’s safe to work with them.
Scytale is backed by VAT IT Group, which serves over 18,000 customers worldwide, including numerous Fortune 500 companies for more than 22 years.
