Gaining a Competitive Edge Through SOC 2 Compliance
Wesley Van Zyl

Senior Compliance Success Manager


Gaining a Competitive Edge Through SOC 2 Compliance

Summary: SOC 2 compliance can help your business stand out in a crowded field.

Disrupting the SaaS space isn’t for the weak of heart. It’s an extremely competitive field, driven by some of the brightest minds in tech. SOC 2 compliance can help your business stand out in a crowded field, but how you implement SOC 2 is as important as why. 

One market entry strategy that’s non-negotiable 

To succeed in the SaaS space, you don’t just need to create beautiful technology, you need to get your business strategy just right. How long do you spend fine tuning and tweaking every little detail? And when is an MVP good enough when there is a race to being the market leader? 

Of course, there’s one element you can never compromise on and can set you apart from other market players immediately: data security. ‘Good enough’, in InfoSec terms, certainly means very good, indeed. To be the best, well, that is a whole different ball game. Your clients demand stringent protocols that ensure their sensitive data is properly managed, without compromise. 

Appear better by being better

SOC 2 compliance is a powerful way to set yourself apart in a competitive field. By meeting SOC 2 standards, you demonstrate to potential customers that your company meets the most rigorous standards of security and service. 

Crucially, SOC 2 isn’t simply about some abstract standard. SOC 2 is stringent but it’s also flexible. Rather than a one-size-fits-all examination, becoming SOC 2 compliant enables you to demonstrate to clients that you meet their particular needs, without compromise. It demonstrates ultimate security commitment and professionalism to your customers.

And that’s important because it means that as long as you maintain appropriate and effective SOC 2 protocols, you’ll continue to deliver the highest standard of security on an ongoing basis.  

In the long term, the greatest competitive advantage derives from consistently delivering the results your clients expect. There is, after all, no substitute for genuine dependability.

A competitive edge – but at what cost?

At this point, seasoned entrepreneurs might be asking some probing questions. A competitive tech company doesn’t just create good products and market them effectively. To sustain a SaaS company, you want to be lean and efficient. You need to be nimble and adaptive. 

And while SOC 2 is undeniably an effective way to demonstrate your credentials as a tech company, it also sounds like a lot of work. You might imagine that constantly monitoring your systems and workflow could actually be counterproductive. How can you provide excellent service if your best people are drowning in paperwork?

Even though SOC 2 is not mandatory, it should be non-negotiable. However, the dreaded workloads of SOC 2 make it difficult to choose to undergo the project.

This is where SOC 2 automation, accompanied by a consulting concierge changes the game. Companies can focus on driving business and thinking strategically, without worrying about admin workloads. At the same time, receiving hands-on support to get SOC 2 ready for their audit.